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  • 02 May 2019 1:34 PM | Anonymous

    The server rental market has been expanding year by year thanks to new applications developed that are increasingly demanding in terms of number of servers, processors, memory and disk space.

    The rental of servers is a great option for companies that need to quickly expand their server farm, but they have scarce resources for investment and immobilization in computer equipment.

    The option of renting semi-new servers, besides contributing to the cash flow of the companies, which can direct their investments in their final activity, contribute greatly to the budget of the Information Technology (IT) areas.

    Semi-new servers, meet the most demanding computational demands due to its high idle processing capacity, coupled with technical support with guaranteed solution time, which the lease brings as standard in its contracts, guarantee availability, reliability and economy. These factors jointly attract more and more companies to the server leasing market.

    Let's look at the following example in the server lease comparison:

     - Server Acquisition in Brasil

    1 Dell Power Edge R540 Server with: 2 x Octa-Core Processors 1.8GHz, 64GB RAM, 1 x Perc Array, 1 x 300GB SAS Hot Plug 15k, Redundant Font, Rack Enclosure

    Cost of Acquisition: R $ 26,900.00 at sight

    - Semi-New Server Rental in Brasil

    1 Dell Power Edge R720 Server with: 2 Xeon Octa-Core Processors 2.0GHz, 64GB RAM, 1 x Perc Array, 1 x 300GB SAS Hot Plug 15k, Redundant Font, Rack Enclosure

    Rental 36 months: R $ 579.00 monthly


    In addition to the direct savings in the financial economic costs resulting from the choice of renting servers rather than the purchase of fixed assets. Our customers benefit from tax savings because 100% of the lease invoice, according to the tax regime, can be written off as expenses in accounting.

    Be sure to count on the possibility of server leasing in your next need. You will be amazed at the benefits this type of offer can bring to your business.


    Obrigado - Thanks

    Marcio Magnanelli

    Product Manager

  • 09 Aug 2017 11:41 AM | Anonymous

    I was chatting with a fellow ITRA member who was describing their business. I asked about some other products and services to try and was told “My Customers Do Not Use” those….

    I couldn’t help myself and continued on this line by asking when the last product survey was they had completed to determine this… I was floored when I was told that, “If my Customers want that, they would ask for it”.  I am no Rocket Surgeon but if you are determining your trends and product mixes by what you perceive YOUR customers want, then, I have some swamp land in central Florida you might like for your retirement.

    Your Lawyer will tell you that they never ask a question that they don’t know the answer, therefore you should write your survey to get the answers you want. If your purpose is to find out what gear people might rent try a couple of do you questions, do you rent drones? Have you ever streamed video of a live event to your site?

    A typical business hears from 4% of its dissatisfied customers.

                                    Source: “Understanding Customers” by Ruby Newell-Legner

    That Leaves 96% of "Your Customers" not bothering to tell you and more likely, not dealing with you again!

    According to Survey Gizmo, “It can be difficult to predict the level of survey participation you will receive; survey response rates vary widely and a wide variety of factors can impact them. But if you investigate these factors you can take steps to improve your response rates, giving you more statistically relevant data and better ROI on your survey project”

    I am the first to admit, that as good a salesperson as I am, I cannot cover all the bases during a call with a client to determine the future path of the organization. We have 10 new products and listing them on a call when all they want is a laptop is a complete waste of time.

    I was also told by another associate that they tried it once and hardly anyone responded.

    Again from Survey Gizmo: Response rates can be influenced by everything from the mode of distribution (email vs. in person) to the incentive provided (chance to win a gift card vs. right to view results). Some of the most common things that will impact response rates are:

        Customer Loyalty: Do the respondents feel a connection to the brand conducting the survey? A high level of loyalty will lead to a higher number of responses.

        Brand Recognition: A survey distributed by a well-known brand gets more responses than one coming from an unknown source.

        Perceived Benefit: Whether it’s getting early access to results or being entered into a raffle, most respondents need to clearly understand the benefit of completing a survey.

        Demographics: Some sections of the population are simply more likely to response to survey invitations than others.

        Survey Distribution: If your audience consists mostly of digital natives, sending out links via social media will net you some good response rates. If you’re surveying retirees, you may want to choose an alternative distribution method. An important participation incentive to survey respondents is that their opinions will be heard and that action will be taken based on their feedback. If respondents believe that participating in a survey will result in real improvements response rates may increase, as will the quality of the feedback.


    You should also be very cognizant of the number of respondents that you require to garner the results you need.
    If an open rate is 28% and a respond rate from there is 32% and you would like a sample of 100 people, how many would you need on your mailing list?

    That means you are getting a response rate of 8.96 out of 100. Therefore you would have to send out approximately 1,120 surveys.   1120/ 28% = 313.6/32% = 100 answers.

    People always ask me if it is really worth it, well,

    According to the White House Office of Consumer Affairs,

    On average, loyal customers are worth up to 10 times as much as their first purchase.

    So the next time you talk about “your customers,” do it from with knowledge and understanding. Plus it is another great reason to connect with your client list.

    Cheers Dennis Pugh

  • 20 Jul 2016 9:31 AM | Anonymous

    This week the ITRA is pleased to showcase Brightbox Inc in its company spotlight!

    Brightbox Inc is a New York City based end-to-end technology and consumer services company that provides secure, fully connected mobile phone charging stations that we place and operate in venues of all types — hospitality, healthcare, entertainment, retail, events and more.  Brightbox provides a best-in-class secure mobile charging station that is designed to attract, engage, and retain valued customers.  Making sure people and businesses can stay on the go and fully charged is a key to Brightbox’s success.   Brightbox is hands down the most secure Interactive Digital Signage and ReCharging amenity available on the market today to event rental operators.

    Brightbox Inc provides their services and products to both AV companies and Event Rental companies.  They are also keen on expanding their market so they can reach more events each year as these events tend to crossover allowing for opportunities to expand client bases.  Several ITRA members are Brightbox event partners including InCharged and Vernon Technologies.  Brightbox is looking for additional partners so please if you are in the event or are in the experiential field contact us today.  Their offices are located in New York City, Denver, Miami, and Orlando allowing them to work with customers across the United States, Canada, and Mexico.  Additionally, Brightbox is looking for importers and operators around the world where because of the global appeal because of the business they have from South Africa to the UK.

    Brightbox is currently expanding their new offerings as to the features on the Brightbox M3. The models include USB-C charging, a remote secure digital signage platform, and several use modalities for events including RFID, mag swipe branded cards (loyalty cards, credit cards, select compatible room keys,) secure pin code for use ( a telephone number plus a code ) to secure and retrieve a mobile device.

    Article written by Nathan Kallen of Kallen Media LLC. You can reach Kallen Media LLC for social media management services.

    To reach Brightbox Inc you can go through the ITRA representative: Joel Martin

    Phone Number: 646-647-5512

    Company Website:

  • 08 Jul 2016 9:56 AM | Anonymous

    This week the ITRA Features Smart Technology Rentals, INC in its company spotlight!

    Smart Technology Rentals, Inc is a technology company that provides equipment from computers to AV equipment.  This range includes “AV light monitors”, sound, lighting, and small projectors to Notebooks and ipads.  Smart prides themselves as a servicing company providing local equipment to their customers.

    Smart focuses their clientele on trade shows and conventions to corporate and legal events.  This allows for Smart to provide excellent service with certified technicians and fully stocked warehouses located in Austin, Dallas, San Antonio, and Houston.  This allows Smart to service all through the greater Texas area specifically around the South Central location.  Smart will always be willing to work with their customers budget to be sure to provide quality service with excellent gear, no matter what the event.  

    To reach Smart Technology Rentals, inc you can contact their representative: Robert Lowry

    Company Phone: (888)323-9133


    Article written by Nathan Kallen of Kallen Media LLC. You can reach Kallen Media LLC for social media management services.

  • 05 Jul 2016 9:27 AM | Anonymous

    With new 4k video monitors now on the market, there comes the question of if it is worth upgrading from 1080 to 4k.  The largest difference is that the 4k monitors have a 4 times better picture quality.  However, there are many other factors that may influence buyers to stick with 1080 at least for a while longer.

    Pricing - The largest factor that may not allow many companies to buy the 4k monitors is simply the price.  4k monitors are typically about double the amount you would pay for the same size monitor with only 1080p compatibility.  While prices of both 4k and 1080p monitors are continuously falling, the payoff for getting a 4k and renting it out typically is not currently substantial enough to reason buying 4k monitors.

    Content - A key factor that goes into purchasing a 4k monitor is the content that you are able to actually use the monitor with.  In order to use the 4k monitor to its fullest potential you need the content, be it a television show or internet browser, to be compatible with 4k technology.  Many television and streaming services offer a limited selection of 4k content.  This means that in many instances you may be looking at images that are the 1080p because of the lack of motivation of certain companies to be pushed to upgrading to 4k technology.

    Consumer/Professional model - There are currently 2 different kinds of 4k monitors that are marketed for different audiences.  While both are equipped with the 4k resolution, the difference in amount of usable ports and connectivity options varies greatly.  The consumer model is advertised more towards, consumers, in the sense that these are households where there is only need for a few ports of connection.  This is perfect for a customer who needs 4k resolution, but does not want the highest end model.  The professional grade 4k monitor instantly goes up in price, but has much more variability in its integrated USB hub and vastly more connectivity options from HDMI 2.0 to MiniDisplayPort 1.2

    Overall, when looking in the market between standard 1080p and 4k, both types of monitors are falling in price and 4k will always be more expensive.  But as more content is available and more models of monitors are released, the decision will ultimately end up coming down to if the customer is in need of the highest end monitor or if they are able to use the consumer grade which costs substantially less.

    Written by: Nathan Kallen of Kallen Media LLC

  • 22 Jun 2016 11:51 AM | Anonymous

    Internet connectivity is one of the primary business tools oriented with technology rentals.  When you do not have access to an existing wireless network you need to use a cellular network.  Here are some considerations when it comes to cellular connectivity.

    Network - This is the carrier that you will get your cellular data from.  A key to finding the carrier is looking at their coverage areas.  For example, if you have a meeting in Lincoln, Nebraska will the carrier you choose be able to to provide adamant coverage.

    Contract v no contract - Data companies will often offers plans where you buy the cellular devices directly from them.  This is an example of a contract plan where you pay less upfront for a device, and in turn, you are locked into a 2 year contract with the company.  This allows for a cheaper device and data, however it also means that even if you may not be using all the data for the plan you are still charged as if you have.  Alternatively, you can use no contract where you buy the device for full price and then buy the data plan separately.  This makes both the device and data more expensive, but you are only charged for the data you use and are not locked into any contract.

    Quantities of connection - With any type of show there is variance of size, thus differing options.  For small events with a few devices the best option will typically having a cellular plan for each device especially if they are spread out.  In the case of many devices in a mid size area your best option will be a cellular hotspot.  This is when you use a company’s network and send it out through a hotspot to multiple devices.  In the case of an extremely large event you will want to use a cellular array, this is when hundreds to thousands of devices will need to have connectivity.

    Data Management - This is a dashboard feature that allows you to see how much data is being used on each device.  In cases of users abusing data, this can be used to shut off data usage for specific data making sure that there is no excessive usage from any devices.

    Article written by Nathan Kallen of Kallen Media LLC. You can reach Kallen Media LLC for WordPress Website Design.

  • 13 Jun 2016 10:43 AM | Anonymous

    This week the ITRA is proud to feature A.V. Rental Services, Inc. in its company spotlight!

    A.V. Rental Services, Inc. specializes in audio visual equipment for a variety of events from staging to large corporate events.  Additionally, they have stock for both staging and stage lighting available for rental!  Large pharmaceutical companies and large corporate events are where A.V. Rental Services, Inc. focuses on creating top tier quality.

    A.V. Rental Services, Inc. bases their office out of Philadelphia, PA.  This puts them in the perfect counterpoint to serve the North Eastern part of North America.  Currently A.V Rental Services, Inc. has a special deal with free delivery from Monday to Friday!  Be sure to check out their website to learn more about the company and how you can get into business for the best in audio visual rental equipment.

    To reach A.V. Rental Services, Inc. you can go through the ITRA member: Bruce L. Johnson Jr.

    Article written by Nathan Kallen of Kallen Media LLC. You can reach Kallen Media LLC for WordPress Website Design.

    A.V. Rental Services, Inc. website:

    Company Phone: 800-695-5943

  • 01 Jun 2016 1:07 PM | Anonymous

    A key factor to any successful company in today’s world is coming up in the top search results for their given field.  This may be anything from common phrases like “Scanner rentals” to “Technology Rental Companies”.  If your company comes up in these searches anything after the first few pages, odds are possible customers will never even see you as a possibility simply due to there being so many companies coming before yours.

    The first major way to get your company at the start of search engines is by using Google AdWords.  This is a service provided directly by Google that allows you to pay for your company to come up first based on keywords, per click.  Each month you are able to set up a budget for how much you are willing to pay during the duration of the month.  Once you hit your limit, your ad will no longer be up because you are no longer paying.  The only time you are charged is when someone actually clicks on the link to your website meaning that these are generally leads that will result in a profit.  This is key if your website may not be on the very first page in the keywords that may relate directly to your company.

    In order for your company to become the top search result for varying searches you need to optimize your website.  Website optimization has a variety of aspects starting with activity and new content.  Your website must be active in order for it to be boosted to the top.  This can consist of activities such as writing blog posts, updating pages, or adding new content to your site entirely.  It is not enough to simply have a website with information if you are striving to be in the top of your given technology market.

    Finally, your website needs to be able to be usable on mobile devices.  Many websites will open and work fine on any given computer, but when tried on mobile devices they experience problems and can sometimes be unusable.  These mobile devices are now used to search the web nearly as much as computers are.  This means that there is a high probability that your possible clients may even be seeing your mobile site as a first impression.  Google has made it so that your site simply will not be in the top search results if there are noticeable problems, thus not even giving possible future clients the chance to know about your company.

    It is no longer enough to simply get by off referrals or marketing events.  If a referral is not able to find your site or navigate it once they are there, that is a huge blow especially since they are looking for a company dealing with technology.  In order for you to maximize your sales, and allow yourself for the most opportunities at deal, you need to first optimize your company for search engines.

    Written by: Nathan Kallen of Kallen Media LLC

  • 27 May 2016 4:03 PM | Anonymous

    Microsoft has put out their latest operating system called Windows 10.  Companies and clients have, for the greater majority, skipped windows 8 due to user preferences and ease of use.  This means that most computers and devices using Windows stayed with 7.  Following will be a few reasons why it may be time to embrace the new Windows 10.

    The primary difference between Windows 8 and 10 is the user accessibility.  Microsoft completely changed their user interface on Windows 8 which left many users struggling to understand how to use the Operating System to its fullest extent.  With Windows 10, the core structure is much more similar to 7 with new and more accessible app screens surpassing what Windows 8 strived to do.

    Applications:  It is clear that for Windows 10 Microsoft has a much larger focus on applications and developers.  This is the first time that Microsoft is beginning to try and create a platform for universal apps that can be used across different operating systems like Android and Linux.  The universal apps on Windows 10 will allow the user to run the exact same app on any device from a laptop to a Windows 10 phone.

    During the first year that Windows 10 is released the company is offering a promotion where if you have Windows 7 or above (and your system meets the core requirements) you can upgrade to Windows 10 for free.  Additionally, there are multiple versions of Windows 10 to fit various devices such as the Raspberry Pi and various mobile enterprises.

    Overall: Windows is essentially a newer 7 with many new features that are easy to use while also being free if you are able to upgrade.  In the near future, it would not be surprising for many clients looking to rent computers with Windows 10.

  • 18 May 2016 1:30 PM | Anonymous

    This week the ITRA features Hartford Technology Rentals in its company spotlight!

    Hartford Technology Rentals specializes in renting Lenovo and HP laptop and desktop computers, thousands of iPads and other tablet devices, iPhones, Virtual Reality Gear, Scanners, Printers and various other event technology. This large depth of inventory allows for Hartford to supply technology to corporate customers across the country ranging from the East to West coast along with Canada and Europe. Customers use the technology for large trade shows and corporate events, specialized training classes, and short term projects.

    Hartford prides themselves in service excellence and have fully staffed and stocked distribution centers and warehouses with techs and sales representatives on all their physical offices in Chicago, Los Angeles, Washington DC and New York City. This allows for service and attention in all parts of the country. Currently, Hartford is running a rental special on their iPhone 6 which is open to all ITRA members!

    To reach Hartford Technology Rentals you can go through the ITRA representative: Dan Kallen

    Email address:

    Company phone: 847-721-6149

    Hartford Technology Rentals website:

    Written by: Nathan Kallen

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