About the International Technology Rental Association (ITRA)
Founded in May 2000, the ITRA (International Technology Rental Association) is the world's largest technology rental association.
Initially, the ITRA's alliance was based on Information Technology (IT) rental products. Over time, the association
expanded its membership to include companies that rent, install, and support technology rental equipment from audiovisual (AV), Projection, Lighting, Kiosks, iPads, Communication equipment and services to Office Equipment rentals.
Member companies are scattered across 4 continents and range in size from smaller organizations with few employees to larger ones with dozen of offices and hundreds to thousands of employees. Our member companies are handling the technology rental needs of corporate clients and event planning companies.
The Power of Membership
It's simple. The primary value of ITRA membership lies in developing business relationships that allow members to either sell or fulfill more rental business, with more products and services in more locations than if they were a lone company operating in a bubble of solitude.
The Benefits of IT-RA
Expanded Geographical Range
When a member has a prospective deal in a location outside the company's geographic range (i.e. products and labor would cost too much to transport), other association members in that geographic area can help fulfill the rental needs. Being part of the ITRA helps members' access pre-screened partners in different geographic locations and thus enables ITRA members to close larger rental deals outside their immediate geography.
Expanded Product Offerings
Since member companies have different specializations, getting to know other members leads to partnerships with companies that offer different rental products. This effectively expands your own product offering to include those of the ITRA member partners. This may even extend to utilizing the partner's labor to offer clients and prospects a seamless, whole solution that is more appealing to those looking for complex technology for large events.
Sometimes, even local, core business deals could be lost due to inventory constraints. By partnering with ITRA association members, you have access to other local rental companies that can provide the excess equipment needed to fulfill a large rental order. By working together, two or more member companies can provide quantities that one alone would not be able to handle. Everyone wins when a large rental need can be accommodated.
Our industry is constantly evolving, and an association can supply inside information and resources to keep everyone on top of the newest changes within the industry. Keeping in touch helps members stay "in the know", and empowers members to anticipate issues with new technology before they occur.
Interested in Joining ITRA?
Are you ready to build strong business connections that bring in more rental business and empower your company to fulfill more orders? Learn More About Membership
* or if you're ready to join...
*Membership is granted to organizations, not individuals.